The Trek Bicycle Store of Charlotte (TBS Charlotte) was opened in November of 2008 as the sister store of Cool Breeze Cyclery. After the successful move and expansion of Cool Breeze Cyclery in 2006, Trek Bicycle Corporation approved the expansion to a second store location and the use of the Trek Brand. TBS Charlotte was one of only two "Trek Concept Stores" in North Carolina and one of only 60 such stores in the USA. The design of the store was accomplished using the same architect in Ohio that helped Harley Davidson redesign all of their Concept Stores. We traveled to Boulder Colorado to evaluate the new black interior theme for the store and liked it enough to choose a similar motif for our new store. As a Trek Concept store, we received considerable retail design help from Trek Corporate which greatly strengthened our relationship with our major supplier. Today, we enjoy Top 60 Dealership status with Trek out of approximately 2200 Trek dealers nationwide. The store is organized with retail displays focused on Road, Mountain, Triathlon, Family, Fitness and Juvenile bikes as well as clear presentations of clothing, nutrition, lighting, shoes, helmets, etc to provide an enjoyable shopping experience. Even our changing room and bathrooms are designed and decorated to delight customers.
We made significant investments in connecting the two stores with inventory control and point of sale software so that each store can view available bikes and merchandise in it's sister store. Customers benefits greatly in having access to the largest bike inventory in the region. We routinely transfer bikes between the two stores to provide the exact model, color and size of bike within hours to improve the customer experience. Our investments continue and recently we added functionality to our website so that customers can see the stocking status of bikes in each store and even from our central warehouse at Trek Bicycles. Recognizing that some customers like the convenience of shopping from home, we have added a fully functioning online store. While bicycles always need to be picked up in the stores (very important to check the sizing of the bike), other merchandise can be either picked up in the stores or shipped directly to your home.
So stop buy today and let us demonstrate how we deliver on our mission statement which is to Deliver an Experience - Create a Relationship - Build a Community!